WordPress development for site improvements
The development the rest of the work actually requires. Scoped to that, deliberately. We aren't a web design shop and we won't rebuild your site.
Most of what we recommend has to be built. A structured-data change means writing a small plugin. A speed fix means altering how a theme loads its assets. Reconciling prices across seven pages means editing content that a page builder has stored in a database field rather than anywhere you can reach. None of that's design work, and all of it needs someone who can safely change a live site.
This is the part most agencies subcontract or hand back to you with a document. It's also where the actual improvement happens, so we do it ourselves. Every change is backed up first and verified afterwards, and anything that needs to be reversible is built to be reversible.
What this isn't is a rebuild. If your site genuinely needs replacing we'll tell you, and we'll point you at a designer and developer rather than pretending that's our business. Keeping this scoped to implementation is what stops us drifting into being a web shop with a longer proposal and a slower answer.
What's included
Everything covered, in plain terms.
Theme and template work
Changes to how pages are built and rendered, including the parts a page builder doesn't expose.
Custom plugins
Small, purpose-built code for structured data, redirects, asset loading and anything a plugin from the directory would do badly.
Database-level fixes
Content stored somewhere the editor can't reach, which is where page builders put a surprising amount of it.
Server configuration
Caching, redirects, headers and PHP settings, to whatever extent your hosting allows.
Backups and rollback
Taken before every change, so anything can be undone. This isn't optional and it isn't charged separately.
Verification
Every change checked on the live site after the cache has turned over, rather than assumed to have worked.
Questions
Implementation, answered.
Will you rebuild my website?
No. We work on the site you have. If it genuinely needs replacing we'll say so and recommend a designer and developer who do that properly. But a rebuild is the most expensive answer to most problems and it's proposed far more often than it's warranted. Speed, search and conversion problems are nearly always fixable on the existing site.
What platforms do you work with?
Most of our experience is WordPress, at the server and database level rather than just the admin screen. We also work with Squarespace, Wix, Webflow and custom builds, though what can be changed on a hosted platform is limited by what that platform exposes, and we'll tell you up front where those limits fall.
What happens if a change breaks something?
A backup is taken before every change, so it can be reversed. Changes are verified on the live site afterwards rather than assumed to have worked, and anything with real risk is tested somewhere safe first. In practice the more common failure is a change that silently does nothing, which is why verification matters as much as the backup.
Can my existing developer do the work instead?
Often, yes, and that's a perfectly good outcome. The findings from a scan or an audit are yours, written clearly enough to hand to whoever already works on your site. Plenty of people take the list and act on it themselves, we would rather that than have you pay twice for the same fix.
Related
Often done alongside.
Want to know what's costing you business?
We will scan your site before we talk and come to the call with the three things we think are most worth your attention. No prep needed from you. No obligation to hire us afterward.